BIZ DEV: American Standard Named Solve As AOR, Without A Review

Solve was named agency of record for American Standard, a bath and kitchen manufacturer, without a review. The agency will serve as brand agency of record for faucets and fixtures. Initial work will debut this spring. "We have tremendous confidence in Solve; the principals have a long history building iconic brands as well as experience in our category," said Jeannette Long, vice president of brand marketing for American Standard Brands. American Standard spent $4.1 million on measured media in 2014 and $4 million the first nine months of 2015, according to Kantar Media.
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