EnOcean, a product that uses
self-harvesting technology to allow household switches and sensors to work without wires or batteries, wants consumers to gain time. The switches take 10 minutes to install, as opposed to three hours
for a traditional upgrade, when you factor in opening walls, running wires and repainting. To illustrate this massive time gain, the company created a "Slow Ad" that's a whopping three hours and 20
minutes. What does one man do in this span of time? He does yoga, plays cards, listens to music, talks to his girlfriend, naps, answers emails, brushes his teeth and opens a bottle of champagne.
See it here. Two additional videos, seen
here and
here, showcase the product's self-harvesting technology and how it improves comfort in the workplace.
Alfred created the
campaign.
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