EnOcean Launches 'Slow Ad' That's 3 Hours And 20 Minutes

EnOcean, a product that uses self-harvesting technology to allow household switches and sensors to work without wires or batteries, wants consumers to gain time. The switches take 10 minutes to install, as opposed to three hours for a traditional upgrade, when you factor in opening walls, running wires and repainting. To illustrate this massive time gain, the company created a "Slow Ad" that's a whopping three hours and 20 minutes. What does one man do in this span of time? He does yoga, plays cards, listens to music, talks to his girlfriend, naps, answers emails, brushes his teeth and opens a bottle of champagne. See it here. Two additional videos, seen here and here, showcase the product's self-harvesting technology and how it improves comfort in the workplace. Alfred created the campaign.

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