HackerAgency, the Interpublic Group global digital/direct marketing company, has appointed Julie Rezek to the new position of North American president. She starts in June.
Rezek joins the IPG shop from Wunderman, where she has been president of the agency’s Seattle office and global client lead on that agency’s Microsoft business. Hacker also counts Microsoft as a client.
Rezek is tasked with spurring growth in the North America region, in part by developing new solutions and offerings for clients. As part of her new role, Rezek will also take over some of the responsibilities held by HackerAgency EVP/GM Matt Witter, who is leaving after 15 years with the company to explore other opportunities.
HackerAgency reports into the FCB global agency network. Its CEO, Spyro Kourtis, reports to FCB global chief Carter Murray. Rezek will report to Kourtis and remain based in Seattle where Hacker is headquartered.
Kourtis said he was impressed with Rezek’s leadership skills, and her digital and global expertise. “Her experience managing Microsoft is a perfect complement for our growing global and digital practice,” he said.
Rezek joined Wunderman, part of WPP, in 1999 beginning as vice president, director of e-marketing in Toronto, where she created and led the agency’s digital marketing practice. Since 2005, she’s had a leadership role on Microsoft, and became global client lead in 2015.
In addition to Seattle, HackerAgency, has offices in Munich, Prague, Beijing, Shanghai and Auckland. It uses the tagline “Leads to Loyalty” to highlight its strengths in digital direct marketing and customer relationship management.
In addition to Microsoft, the agency’s client roster includes AT&T, Coca-Cola, Uber, Volkswagen, Skoda, Hyatt, Microsoft and YMCA.