• by Amy Corr  @MediaPostOTL, April 8, 2016

Volvo launched a unique campaign for its XC90 T8 gas and electric vehicle showcasing competing automotive brands inadvertently powering the car. The initiative took place on a highway in Southern California in late March. Volvo "hijacked" part of the highway over the course of a 2-day period, installing a custom peristaltic pump over the road that generated electricity to fuel the nearby charging station -- and the XC90 T8 connected to it, whenever a car drove over it. Stealing energy is a form of highway robbery, apparently. As an added dig to competing brands, each time one of their cars drove over the pump to power the XC90 T8,  they were specifically thanked, in real time, on a nearby billboard. Imagine a driver of a blue Volkswagen, a black Audi or a Jeep being thanked personally for playing a role in powering a rival company's hybrid vehicle? Watch "Highway Robbery" here, created by Grey New York.