• by Amy Corr  @MediaPostOTL, April 13, 2016

J. Walter Thompson New York launched some adorable work for The Shelter Pet Project on behalf of the Ad Council. "Start A Story. Adopt," aims to increase pet adoption with a series of TV ads starring pets famous on social media that were once shelter animals. Did you know that Keyboard Cat, Toast Meets World and Hamilton Pug were shelter animals? They are all big deals now on YouTube and Instagram. A series of 30-second ads profiles their human owners and the story behind each beloved animal's adoption. See the ads here, here, here and here. Of the three million cats and dogs euthanized in shelters each year, approximately 2.4 million are healthy and treatable and would have made a great family addition.