• by Steve McClellan  @mp_mcclellan, April 18, 2016

Following a competitive review, 360i, part of Dentsu Aegis Network, has been named the Digital Media AOR for financial company SoFi.

The appointment follows the client’s unveiling earlier this spring of its first major national ad campaign, “Bankless World,” along with the tagline “Don’t bank. SoFi.”

Now the finance company has signaled that it will continue to expand its marketing blueprint with the appointment of 360i, which will focus on digital acquisition to drive increased membership via Paid Social, SEM, Programmatic and other efforts.

SoFi Chief Operating Offer Joanne Bradford stated, “We’re excited to work with 360i as we continue to build brand awareness around SoFi, so more people can take full advantage of our unprecedented approach to lending and wealth management. Like SoFi, 360i isn’t afraid to take risks and experiment – it’s a perfect partner for our digital efforts.” 

Since launching five years ago, SoFi has funded more than $8 billion in loans and recently began offering wealth management services. Last month the firm said it had funded more than $1 billion in student loan refinancing to borrowers through corporate and association partnerships.