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Privacy Campaigner Claims Blocking Ad Blockers Is Illegal

Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning. Alexander Hanff, a privacy consultant, said: "To detect a user is using an ad-blockers is a contravention of EU law. I spent the last year talking to regulators across Europe who all confirm this…. The detection of an ad-blocker is technically illegal".

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