NEW! KFC Raises The Flag On Quality Meals

by Amy Corr @MediaPostOTL, April 21, 2016

This is one large flagpole. Kentucky Fried Chicken has recommitted itself to the high standards for quality food that Colonel Sanders set many years ago. A 60-second ad describes the brand's dedication to making a quality product. In other words, sales are down and we need to fix that, stat. Changes have been made in every aspect of the organization to give consumers the fried chicken they remember from years past -- and to illustrate the company's commitment, KFC raises a flag up the world's largest, winding flagpole. The flag travels through KFC restaurants, people's houses and a baseball game before finally reaching the top. Watch "Pledge" here, created by Wieden+Kennedy Portland.

ad campaign, fast food, tv

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