Following a review, 360i was named the digital media agency for financial company, SoFi. The company launched its first traditional ad campaign this spring, with plans to focus on digital marketing
going forward. 360i will be focusing on digital acquisition to drive increased membership, handling paid social, SEM and programmatic duties, to name a few. SoFi spent $2.2 million on measured media
in 2015, according to Kantar Media.