WPP's programmatic unit Xaxis hired Millennial Media vet Bob Hammond as its first CTO to help align its ad tech stack, according to AdExchanger
. He's got some experience managing
integrations: Hammond was CTO of Millennial after its 2013 acquisition of Jumptap, where he was also CTO. After Verizon-owned AOL bought Millennial Media last October, Hammond held the role of VP of
engineering for mobile ad platforms at AOL Platforms. Earlier, Hammond was VP of engineering at Yahoo. AdExchanger
speculates that if Verizon acquires Yahoo, Hammond will be in a good
position to navigate the relationships on behalf of Xaxis. The company will use Hammond's experience to "corral its stack," which includes a mix of acquisitions (including ActionX in 2015, which
supports Light Reaction, Xaxis’s mobile performance marketing platform) and its own data management platform, Turbine.
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