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Mobile Drives Programmatic Ad Spending In China

Programmatic ad spending in China is moving to mobile and is being driven by Alibaba, Baidu and Tencent, according to an eMarketer article. Research by programmatic buying platform iPinYou finds that mobile's share of programmatic digital display impressions rose sharply in 2015 in comparison to desktop, jumping from only 12.2% in Q1 2015 to 39.2% by Q4 2015.

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