NEW! Burger King Italy Hires 'Umarells' To Oversee New Restaurant Construction

by Amy Corr @MediaPostOTL, May 23, 2016

Apparently, elderly retirees in Italy love to spend their free time watching construction sites and doling out advice that no one listens to or cares to follow. They're called "Umarells," and Burger King Italy hired a crew to help guide workers on the latest restaurant construction site. The #KingofUmarells were found via a newspaper campaign and fliers in bowling alleys and outside churches. Five men were selected to lead a construction site for an entire day. I think they had a good time. Once the restaurant opened, the men were invited back to don crowns and eat Whoppers. See "King of Umarells" here, created by The Big Now.

ad campaign, fast food, video

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