DataXu, a provider of programmatic marketing software and analytics, launched its Pre-Bid Viewability capability for video campaigns through partnerships with DoubleVerify and Integral Ad Science. The
product enables marketers to improve the viewability performance of video campaigns. Earlier this year, DataXu announced a Pre-Bid Viewability capability for display campaigns in partnership
with DoubleVerify and Integral Ad Science, which integrates third-party viewability targeting and optimization.
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