• by Amy Corr  @MediaPostOTL, May 31, 2016

Coors Light further encourages an active, outdoor lifestyle with a virtual reality campaign that takes viewers surfing, white water rafting and mountain biking downhill. "Climb On in 360°" is running on YouTube and inside thousands of bars nationwide via a Google Cardboard activation that combines the digital climb with a physical reward of a Coors Light, delivered by brand ambassadors, so be on the lookout. Each video begins with a panoramic view from the top of the Rocky Mountains. In the surfing video, viewers ride the Shipstern Bluff in Tasmania, Australia while the kayaking video brings folks through the waters of Behana Gorge, Wooroonooran. My heart-rate quickened while watching the surfing video. Very realistic. In the mountain biking video, users trek through Cairns, Australia, which hosted this year's Mountain Bike World Cup. See the videos here. 72andSunny created the campaign.