• by Steve McClellan , June 1, 2016

Brooklyn-based branding and content creation agency The Baiocco And Maldari Connection has been appointed AOR by pharma company Akorn Consumer Health, following a competitive review. 

This marks the latest in a string of healthcare-related wins garnered by the agency, coming on the heels of its most recent win, Aptus Health. 

According to its most recent annual report, Akorn spent nearly $10 million on advertising and promotion last year and had about $985 million in revenue. 

The agency is tasked with creative, digital and media duties for Akorn Consumer Health’s suite of national over-the-counter brands including TheraTears, Sinus Buster, Zostrix and Mag-Ox. 

“Akorn is a company of strong challenger brands, and we wanted a challenger agency,” said Scott Chapman, SVP, General Manager, Akorn Consumer Health. “We chose The BAM Connection because they’ve helped transform a multitude of brands in the OTC space, plus they have the creative chops to break out from it. No one else had that unique combination of experience and creativity.” 

Maureen Maldari, CEO, The BAM Connection said the shop intended to do creative work that “really lights up” the client’s portfolio of products. 

Both Maldari and the agency’s other co-founder and Chief Creative Officer, Rob Baiocco have backgrounds in the healthcare marketing field. Before opening their own agency two years ago, Maldari served as President of Grey Healthy People and Baiocco was Executive Creative Director there. 

In addition to healthcare accounts, the agency has clients in the apparel, education and wine/spirits sectors including, Juilliard, Wrangler and Terlato Wines International.