• by Ben Frederick  @mp_benfred, June 10, 2016

Medialets, a mobile ad-serving platform, announced the expansion of its scope as it opened Asia-Pacific headquarters in Singapore and hired new executives in North America and Europe.

“Our clients demand global solutions for their mobile challenges," stated Medialets CEO Richy Glassberg. “We've expanded our team to meet our clients' needs in their local markets."

Andrew Dryden, a Medialets VP for six years, will be heading up the new Singapore office, overseeing sales, operations, and account management. Dryden has previously worked for Publicitas and the United Nations.

John Ruvulo joined Medialets as SVP of Sales in North America, and in London, Kiran Kaur joined as director of agency sales for Europe, the Middle East and Africa. Ruvulo previously worked for CurtCo Media, and Kaur joins from Conversant.

"Over the past year, Medialets has signed global partnership agreements with agency holding companies like Dentsu, programmatic partners like Light Reaction, The Trade Desk and AppNexus, and location partners like PlaceIQ," stated Glassberg. "With this expansion, we will continue building our global relationships while partnering with local market experts."

"We're continuing our growth around the world because of the overwhelming demand for mobile measurement and attribution solutions,” stated Medialets’ SVP of global sales James O'Connor.

Medialets was acquired by WPP in April of last year, and has since doubled down on viewability and expansion.