Around the Net
FT Takes Controlling Stake In Digital Content Marketer
- The Guardian, Thursday, June 16, 2016 7:26 AM
The Financial Times will significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid. Alpha Grid produces branded content across broadcast, video, digital and social as well as events. The FT is aiming to ramp up its content marketing operation, housed within a new studio operation that FT2 launched in September.
