Romania has seen low test rates in recent years for high
school kids taking the equivalent of the SATs. KFC Romania
wanted to play a role in increasing test scores, and the WiFi Test campaign was born. KFC restaurants throughout the country
changed their entire router software and free WiFi network with 1,600 questions from the baccalaureate test. Rather than just getting KFC WiFi for free
, customers are asked a random question. Answer it correctly and you get free WiFi for an hour. If you're
wrong, you're redirected to a summary that explains the right answer. MRM//McCann Romania
created the campaign.