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Research Shows Young People Concerned About Brands And Security
- Marketing Week, Thursday, July 7, 2016 8:04 AM
The research, which was conducted among 1,100 16- to-24-year-olds by Channel 4 and Starcom, aims to expose what young consumers value most and how advertisers can engage with them. And 90% of the young people polled agreed that security is very important to them, with 55% stating it had become even more important in the past year.
