• by Amy Corr  @MediaPostOTL, July 15, 2016

The Ontario Tourism Marketing Partnership Corporation launched a tourism campaign that began with a riddle. "Where Am I?" targets residents of Ontario and Montreal, and showcases lesser-known areas of Ontario devoid of landmarks and popular attractions. Created by FCB Toronto, the campaign began with a TV spot in English and French that was unbranded and featured lakes, mountains, churches, street music and roller derby. Sounds good to me. "More water than land. Fewer people than trees. Where am I?" teased the ad, which drove viewers to www.whereami.com. Prior to the reveal, the site offered daily clues to solve the riddle and used Instagram and @whereamiclues, to feature additional photos and clues to the riddle. Current ads now answer the riddle, driving viewers to ontariotravel.net. "Where Am I?" was shot at the following Ontario locations: Niagara region, Hamilton, Orangeville, Prince Edward County, Ottawa, Eganville, Muskoka, Toronto, Thunder Bay, Sault Ste. Marie, Huntsville, Lake Superior Provincial Park, Dorion and Sleeping Giant Provincial Park.