Goodby Silverstein & Partners was named the first agency of record for GREE International, a mobile social gaming company behind Knights & Dragons, War of Nations, Modern War and League of
War: Mercenaries., to name a few. "The mobile gaming market is changing dramatically and while expertise in digital marketing remains critically important, building brand and establishing a strong
franchise with consumers has become equally important. GS&P clearly excels in this area across the categories they've worked in including a deep history in the gaming industry with premiere
companies," said Shawn Conly, vice president of marketing of GREE International. In addition to GREE, the agency also picked up AOR duties for StubHub and the Golden State Warriors.