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Adidas Looks To More Speed In Reshaping Its Business

The German sports giant has told investors that 50% of its sales will be through speed-enabled products by 2020. Adidas defines speed-enabled as a complete “reshaping” of its entire business model, from range planning to product creation, sourcing, supply chain, go-to-market and sales, as it looks to “significantly improve its speed-to-market.”

Read the whole story at Marketing Week »

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