Around the Net
Group M Hires A Standards Enforcer
- The Drum, Tuesday, July 26, 2016 7:57 AM
GroupM is intent on raising the bar in digital advertising by tasking John Montgomery with expanding ad accountability and clamping down on fraud globally. As brand safety officer, Montgomery -- also executive vice president -- will work to ensure “the highest standards for digital advertising viewability, third-party audience verification, and anti-piracy controls”.
