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Arsenal Launches First App For Junior Supporters

Arsenal has become the first Premier League club to launch an app aimed specifically at young supporters as it looks to boost engagement and loyalty and give kids another reason to support the club. The app is part of a growing focus at the club on its so-called "Junior Gunners" -- those between ages 0 and 16 who will be the "fans of the future."

Read the whole story at Marketing Week »

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