Around the Net
One In Five Brits Won't Notice Rio Sponsors
- The Drum, Wednesday, August 3, 2016 7:20 AM
The hallowed sponsorship of the Olympics is not as valuable as some would come to believe, according to research from digital marketing agency Greenlight. In a study of 1,065 UK adults, a fifth (18%) said they wouldn't notice if a brand was to sponsor the games. The data may provide a worrisome trend for those advertising in Rio.
