Fruit Cannery Gives Back To Community By Preserving People's Memories

by Amy Corr @MediaPostOTL, August 3, 2016

SPC is one of Australia's few remaining fruit canneries. Celebrating its 100th anniversary, the company launched a campaign to illustrate the importance of preserving both the fruit industry and one's memories. Australians were asked to submit their most cherished memory via SPC's social media outlets. One hundred memories were selected and preserved inside their own SPC cans, each individually designed for a particular person's memory. Think of it as an airtight time capsule you don't have to bury. Leo Burnett Melbourne created the campaign.

ad campaign, food, international, video

Next story loading