Colle+McVoy was named agency of record for Famous Dave's of America, a Minnesota-based Bar-B-Que restaurant. The agency will handle strategy, creative, design, media planning and buying, and digital
support in an effort to reignite the brand. Cramer-Krasselt previously handled the account. "We are excited to join forces with Famous Dave's to take the brand to a whole new level," said Christine
Fruechte, chief executive officer, Colle+McVoy. "We look forward to reconnecting Guests with the All American Bar-B-Que Party, while generating strong ROI for Famous Dave's and its franchisee
partners." Famous Dave's of America spent $924,000 on measured media in 2015, according to Kantar Media.
