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Tesco Launches Pop Up Shop To Promote Finest Range

  • The Drum, Friday, August 5, 2016 7:59 AM

Tesco hopes to capture the flag of premium supermarket ranges by adding an element of immersive experience to its Finest brand. To realise this tactic, the grocer has opened a pop-up wine bar in London’s Soho. The activation is one that consumers may not necessarily expect from Tesco. The pop-up is open until 13 August.

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