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Betfair Moves Away From Laddish Image With New Lucky Generals Campaign

Betfair is moving away from “laddish” advertising in a bid to change its image with consumers and become a “more credible” player in the betting market. Betfair is shifting its strategy by moving away from laddish advertising, as it looks to become more “distinctive and credible” and stand out in a cluttered market. The brand launched a new campaign, created by Lucky Generals, on Sunday.

Read the whole story at Marketing Week »

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