NEW! Lucky Charms Campaign Full Of Luck, Creepy, Human Leprechaun

I'll take the animated leprechaun over this guy any day. The latest two ads for Lucky Charms feature an actual, real-life man playing the role of the beloved animated leprechaun many of us grew up with. For starters, this guy has no accent and his outfit seems ill-fitting. I couldn't warm up to him. In the first ad, the leprechaun emerges from a duffle bag filled with cereal. He cheers on a female pole vaulter by throwing a bowl of cereal, discus-style, to her coach. This sets off a series of good-luck vibes, and the gal vaults over the pole.

The second ad pokes fun at reality dating shows. A bachelorette must choose between three remaining men: two are studs and one is a lovable dark horse. With the leprechaun's help, our Seabiscuit wins the woman's heart. Saatchi & Saatchi New York created the campaign, directed by Josh+Vince.

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