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Facebook Locked Into Cat-And-Mouse Game With Ad Blockers

Business Insider reports on the ping pong volley that's occuring between Facebook and Adblock Plus since the social media giant took an Aug. 9 stand against ad blockers by preventing ad blocking software from working on its desktop site. But, "behind the scenes, Facebook has been locked in a back-and-forth battle with the ad blocking community ever since. Adblock Plus published a blog post on Thursday showing how the 'ping pong' match has been playing out so far.... Just two days after Facebook's announcement, AdBlock Plus noted that a new filter was added to the popular list most ad blocking extensions use, EasyList. The lists tell the ad blockers which parts of the web page they should and shouldn't block. Filters work by detecting indicators in a webpage's code that mark out where the ads are. And so the game of bat and ball began," BI reported.

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