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WPP Makes The Case For Measurement Despite ComScore Troubles

WPP posted decent growth on second-quarter sales, "but the results were marred by the write-down of an investment in troubled measurement firm comScore," according to a report in The Wall Street Journal.  "First-half net profit fell 57% to £245.8 million as it booked £122 million of write-downs, primarily on its investment in comScore. The measurement firm has not released any financial statements related to its 2015 results, due to an internal investigation by its audit committee, WPP said. ComScore said Aug. 10 that it would be replacing its chief executive. That turmoil hasn’t deterred WPP from increasing its stake in the company. A day after the CEO change was announced, WPP bought more shares and has raised its stake from 18.6% on June 30th to 19.2% as of Tuesday. When it announced its initial investment in February 2015, WPP said it would aim to acquire a 15-20% stake in comScore."

Read the whole story at Wall Street Journal »

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