• by Amy Corr , September 14, 2016

Don't get me wrong; I enjoy ads that make me think, but sometimes, I just want a car ad to be a car ad. If you feel the same way, you might want to avoid the 2:45 online video, created by Grey New York, for the Volvo S90. "Song Of The Open Road" follows a struggling writer as he travels the country while voiceover Josh Brolin recites the Walt Whitman poem of the same name.

Is the writer at a fork in the road? Will he choose the path less traveled? Wait, that's Robert Frost. Back to the video. There's a buffalo roaming, a tree on fire, girls wearing papier mache heads, navigational directions, a fox and an admission to a diner waitress that our writer never shares unfinished work. But the waitress is reading. And she looks emotional. Will she love our writer's work in progress? We'll never know, because the video ends as it began, with the waitress asking the man what he's writing about. This is almost as frustrating as not knowing what Bill Murray whispered to Scarlett Johansson in "Lost In Translation." Almost.