Brockmans Gin, a U.K.-based brand, is hosting a Clue-themed party as
part of its "Like No Other" campaign.
Developed with agency Baiocco and Maldari Connection (BAM), the alcohol brand will be featured in Hotel McKittrick’s Sept.
17th SuperCinema event inspired by the cult movie classic Clue. People attend these experiential events in costume and role play as various characters.
During the themed
danced party, Brockmans will have its very own branded VIP banquette area where they will serve specialty Brockmans Gin cocktails. The McKittrick is well known for its series of immersive events,
which includes Punchdrunk’s SleepNoMore. In addition to this immersive experience, the campaign will introduce phone kiosk ads throughout Manhattan to highlight
Brockmans’ "unique and smooth taste that can be served straight or on the rocks." The ads, which capture images from a sophisticated evening on the town, will appear in various parts of
Manhattan as well as via Illuminated wallscapes.
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Social media will document all the Brockmans’ experiences across the company’s social channels, and introduce hashtags
including #nightlikenoother and #ginteresting. Branded content specific to the U.S. market will also be created, they say.
The campaign is designed to target "urban
adventurers."
“This is a gin like no other for a city like no other,” says Rob Baiocco, chief creative officer, BAM. “Brockmans Gin fits this town like a glove. We
tried to capture that sexy, delicious nighttime vibe with all the work.”
This represents the first work the agency has done for the client since being awarded the account in May
after a competitive review.