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Public Health England Uses Facebook Bots To Help Smokers Quit During 'Stoptober'

Public Health England hopes the use of the bot can help boost its success rate past the 20% of participants it helped to quit smoking last year. The Facebook strategy will see Stoptober pay to push its message of quitting, as well as using Facebook messenger bots to communicate with participants. The bots will be used as a support tool to aid smokers with cravings.

Read the whole story at Marketing Week »

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