The Internet of Things involves connecting countless devices of varying type and degrees, ultimately leading to a new marketing environment with consumers constantly linked with pretty much everything around them.
Some consumer connections are becoming highly personal, such as when a person dawns a virtual reality headset or taps into Pokémon Go on a smartphone for a personal augmented reality adventure in search of the latest little creature in the wild.
Interacting and engaging with consumers participating in such environments involves new approaches and opportunities to enrich branding, deepen consumer relationships and even sell products and service.
At MediaPost’s OMMA VR/AR at Advertising Week conference today, some of the best approaches and methods for dealing with the new realities will be explored in depth by many of those leading the charge. Some details:
We don’t expect all the answers around the evolving world of VR and AR, since the ultimate solutions typically evolve over a period of time.
A likely outcome -- and one of critical value -- will be to identify and clarify the questions that need to be asked and addressed by anyone facing these new realities.