• by Amy Corr , October 6, 2016

September was World Literacy Month, and Burger King's McLamore Foundation created a campaign to illustrate how one out of five people in the world cannot read or write.

A drive-thru menu and packaging became garbled bunches of letters that consumers were obviously unable to read at one Burger King location. Some customers attempted to pronounce nonexistent words, and employees eventually explained the reason behind the menu when they pulled up to the restaurant's window.

The Burger King McLamore Foundation works with nonprofits globally to support initiatives dedicated to improving literacy. Code and Theory created the campaign.