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Discovery Struck Olympics Deal With BBC Over Fears Of A 'Backlash'
- The Guardian, Thursday, October 13, 2016 8:31 AM
Discovery, the owner of Eurosport, struck a shock GBP920m deal to take control of the rights to the Olympics from the BBC in the UK as well as across Europe from 2022. Discovery later struck a sub-licensing deal with the BBC as its free-to-air broadcasting partner in the UK. In turn, the corporation allowed Eurosport to start broadcasting the Winter and Summer Olympics from next year.
