NEW! Start-Up HR Platform Launches Amusing Brand Campaign Starring Kristen Schaal

Gusto, a start-up platform for HR, payroll and benefits, launched an amusing brand campaign that illustrates the crazy number of jobs that HR professionals handle on a daily basis. The brand hired actress and comedian Kristen Schaal to play the role of Zoe, the Jack-of-all-trades HR employee. In the first ad, Schaal knows the exact location for the ever-missing key to the men's bathroom. An employee asks Zoe a bunch of questions in the second ad, seen here. For each question, Zoe dons a different outfit.

Zoe also has everyone's passwords on the tip of her tongue and gives co-workers balloons that mesh with events in their lives, good or bad. Erich & Kallman created the campaign.

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