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Ad Blocking Rates Could Be Declining In Germany

The use of ad-blocking software in Germany could be declining, according to data from German digital media trade body Bundesverband Digitale Wirtschaft. The Wall Street Journal reported that based on data collected from its members, "the trade group said ads were blocked on 19.1% of desktop webpage views during the third quarter of 2016. That’s down from 21.2% from the third quarter of 2015, and marks the fourth straight quarter of sequential ad-blocking declines." The German market is considered an important one for ad blocking because the use of ad-blockers there is relatively high. According to data from PageFair, "which sells technology to help publishers combat the effects of ad blocking, 25% of internet users in Germany used ad blockers in 2015, compared with 15% of users in the U.S.," the Journal reported.

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