A new Denver Broncos augmented reality experience is now engaging fans taking part in the “Come to Life” campaign. This AR experience is a component of the team’s relationship
with leading brands such as Coca-Cola, Bud Light and Conoco. To use the Denver Broncos augmented reality experience, fans use the app to scan one of the six different souvenir cups. This opens up a 3D
display on the device screen, launches animations and creates a series of calls to action.
Read the whole story at Mobile Commerce News »