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Brexit Yet To Hit European Ad Spend, Group M Reveals
- The Drum, Monday, December 5, 2016 8:10 AM
Despite widespread economic uncertainty prompted by the shock results in the US presidential election and Brexit votes, advertisers are not tightening their belts, according to WPP’s GroupM which today forecast global ad spend will hit $547bn in 2017. GroupM predicts that Brexit is yet to have an impact on UK media budgets.
