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England's Defeat To Iceland In Euro 2016 Is Year's Most Tweeted TV Event
- Marketing Week, Friday, December 16, 2016 7 AM
In a year that will go down in history as one of the most unpredictable of recent times, it is perhaps only fitting that England's shock defeat to footballing minnows Iceland was the most tweeted about TV event of 2016. The game generated 2.1 million tweets from 585,000 unique authors, over a million more tweets than the next most-tweeted-about sporting event.
