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Superdry Unveils 'Mirror' That Lets People Try On Clothes Without Putting Them On

  • Campaign, Monday, December 19, 2016 6:12 AM
The mirror, created by design and innovation agency Seymourpowell, uses body tracking to capture the motion of the user and replicate it through their "reflection," a computer animated character who is able to wear a range of apparel. When not in use, the mirror becomes a dynamic aspect of the store design that showcases the collection.

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