- Campaign, Wednesday, December 21, 2016 8:16 AM
Thomas Cook is shifting money into online video and addressable TV advertising for a new campaign, "You Want, We Do," which details how it can tailor
holidays to suit individual customers. The travel company is making greater use of Facebook video, YouTube and addressable TV ads through Sky's AdSmart platform and marrying that with customer
relationship management (CRM) data.
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