• by Amy Corr  @MediaPostOTL, December 21, 2016

Following a review, health and wellness company fairlife named Doner as its agency of record, charged with strategy and creative duties. The agency will oversee marketing and advertising for fairlife's ultra-filtered milk and new products.

Using a cold-filtration process, fairlife ultra-filtered milk concentrates the natural protein and calcium found in milk, reduces its natural sugars and is lactose-free.

"Expressing what fairlife stands for and developing a deep and relevant relationship with people interested in a health and wellness lifestyle is paramount. We're providing a whole new way to enjoy great tasting real nutrition," said Steve Jones, CEO of fairlife. "Doner's values and innovative work makes them an ideal partner. They see the world the same way we do."

Added David DeMuth, president & CEO of Doner: "We are excited to help fairlife reimagine the dairy category by getting consumers to rethink milk, a household staple. "Fairlife's commitment to quality, freshness and superior nutrition has made them one of the most innovative companies in the world, and we look forward to helping advance their marketing and their mission."