Private Equity Group Acquires Ad Tech Firm Ad-Juster

Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, on Wednesday said it has acquired Ad-Juster, an ad tech firm that automates the aggregation of third-party ad server delivery numbers. While the financial terms of the deal weren’t disclosed, sources close to the arrangement say it’s a mid- eight-figure deal.

San Diego-based Ad-Juster’s technology is used by digital publishers, ad agencies, ad networks, and ad tech platforms to automate time-consuming manual processes that are prone to error. The company said its technologies help clients reconcile nearly $10 billion in revenue annually. Ad-Juster specializes in an array of services including display ad reporting, third-party data aggregation, programmatic reporting, ad viewability, mobile and video reporting, third-party tag verification, and automated buffer optimization.

"Innotech International Group will provide Ad-Juster with the resources we need to accelerate our offering not only here in the U.S. but also internationally,” stated Mike Lewis, president and co-founder of Ad-Juster. He said the acquisition will help the company expand product offerings into ad optimization, ad quality measurement, and cross-enterprise reporting. The majority of the company’s customers today are in the US.



Innotech Capitals Founding Partner Oliver Chen stated: “With our network and resources in international adtech, Innotech International Group will help Ad-Juster expands its offerings to global markets starting with China and the Asia Pacific region.” 

Ad-Juster will retain its current management team. 

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