Around the Net

Sky Sports Not Worried About Millennials Watching On Snapchat

  • The Drum, Thursday, January 26, 2017 7 AM

That younger audiences are more likely to watch highlights on Snapchat than they are full matches on Sky Sports is a moot point for the broadcaster, one it believes is less of a factor in its much-publicised drop in viewers. Yes, younger audiences are less likely to engage and consequently view fewer full matches but they have never been the broadcaster’s predominant subscribers. 

Read the whole story at The Drum »

Next story loading loading..