This ad for the
U.S. Department of Transportation
does not beat around the bush. "Stop! Trains Can't" is the latest in a two-year effort by the DOT to reduce railroad crossing accidents.
The $7-million media buy targets 18- to
49-year-old men in California, Illinois, Texas, Louisiana, Indiana, Ohio, Florida, Georgia, Missouri, New York, North Carolina, South Carolina, Kentucky, Alabama, Pennsylvania, Tennessee, Mississippi,
New Jersey, Arkansas and Arizona.
The 30-second spot urges drivers to wait at a railroad crossing, rather than try and beat the oncoming train. A train will eventually stop, about a mile after
it's hit your vehicle, and this is when the emergency brake has been applied. Not worth it. The Tombras Group created the
campaign.