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Marketers Need Greater Pricing Control To Cope With Brexit-Linked Inflation

At a time when price rises threaten to derail brands’ carefully cultivated relationships with consumers, how should marketers respond? A Marketing Week poll on Twitter reveals 44% of marketers currently have primary responsibility for pricing, while 27% say they don’t but should. More than a third of respondents (36%) do not think pricing should be a marketer’s responsibility.

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